2010 brought in the global beauty force!
March 2010, Paris Vogue gave Rose Cordero a solo cover. The 2010 September Vogue had Halle Berry solo and V magazine put Gabby Sibide on the covers of their mags.
Top performing beauty companies realized their brand embassadors had to mirror their potential clients and tap into diversity.
Estee Lauder signed both Liu Wen and Joan Smalls for 2011.
I can't wait to see who is next!