For quite sometime lipstick has been associated with the past: matte, stiff, inflexible, etc eighties or nineties related. Gen X, Y and Millenials have been subject to gloss since the nineties when new formulas and nude tones dominated the scene ( remember 2002-2003 was the year for MAC's Chai..I saw it everywhere!). This year marked the reintroduction to Rouge courtesy of Chanel with the launch of Rouge Coco. By discontinuing their frosty Hydrabase Lipsticks and creating a smoother texture, slightly shimmery range of 40+ colors for 3 generations of women to care about. Throw in a kicky, kitschy campaign and you got tons of Bloggers and new customers clamoring!